A cautionary tale of lost love, remorse and new beginnings 

GospelbeacH’s latest release It’s too late is a sneaker set of a tune about behaving badly and reaping the consequences of one’s actions. Singer/songwriter Brent Rademaker sings, “I’m the guy who made you cry/I made my bed and now I lie without you.” Karma’s a bitch—but it’s never too late to learn this lesson and make amends. The sunshine effervescence of the music carries along the melancholic remorse of the lyrics. In the video premiere of the single, director Fred Joseph of Expo Aktuell Films pays homage to the height of MTV’s influence. Claustrophobic, heavily scripted and awkwardly shot, the rise and dominance of music videos in the ‘80s became a pivotal divergent point in pop culture. In It’s too late, Rademaker dons Robert Smith-like smoky eyes and confesses to the camera that “time doesn’t make things better all the time” as he contemplates an hourglass and other curios laid out before him. Companionably sharing his chagrin are two Marie Antoinettesque figures giggling and dancing without a care in the world as time marches towards their eventual beheading. Sometimes love is like that too. Take love for granted and you may end up alone at your keyboard singing songs about the one that got away. With a whimsical LSD trip undercurrent, It’s too late is a cautionary tale about life’s sorrows and the promise of new beginnings—wipe the slate clean and face a fresh day. Alas, sometimes it is just too late for past regrets but that doesn’t mean the rest of the journey isn’t full of promise. GospelbeacH’s styles and influences are so far-reaching that you can always count on them to amaze and delight. In It’s too late they’ve done it again—you still make us laugh and cry. 

Enjoy the premiere of the official video of GospelbeacH’s “It's Too Late” below.

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