Down the rabbit hole into the Grateful Dead-inspired cannabis boutique
The Grateful Dead may have played their last concert 26 years ago but that doesn’t mean their influence has faded away. If anything the legacy of the Dead has endured and evolved over the decades, solidifying itself into mainstream culture. Their inspiration is not just musical with offshoots like Dead & Company, Phil Lesh and Friends, and a new generation of jam bands—many of whose members weren’t even born when the band played their last show. The Grateful Dead aesthetic extends far beyond concert venues, casting a spell on designer apparel and footwear, furniture, décor, and accessories—and we’re not just talking tie-dye but high-end fashion statements.
Beyond the mixed tapes and hippie mystic, an integral part of the Deadhead experience was to seek out heightened states of consciousness. Let’s be real, you don’t become America’s most iconic psychedelic rock band without the mind-expanding drugs. So it makes perfect sense that in a legal cannabis market, it was just a question of time before the band’s rich culture was integrated into a boutique cannabis dispensary.
Cue Scarlet Begonias, add 30 years’ worth of Grateful Dead memorabilia and an inventory of top-shelf craft cannabis, and bring in SevenPoint Interiors, the acclaimed design and manufacturing firm specializing in cannabis retail to create a one-of-a-kind shrine to the Grateful Dead. What you get is Scarlet Fire, the latest offbeat and funky cannabis store complete with the hallucinogenic Rabbit Hole, a replica of the Wall of Sound, Dave’s Picks section offering the staff’s selections, and Terpene Station where customers can deepen their cannabis knowledge. Essentially an all-inclusive salute to the only band that did what they did.
Scarlet Fire is a reflection of founder David Ellison’s love for the Grateful Dead and the counterculture phenomenon that grew around the band.
“At Scarlet Fire, we wanted to create a customer engagement so different from what they are used to,” says Ellison. “We start our customers on a journey and educate them. We’ve created a place where cannabis, music, magic, and psychedelia merge.”
Scarlet Fire’s expert budtenders welcome visitors to a uniquely relaxing environment where customers are encouraged to hang out and talk weed, music, the Dead, or whatever is on their minds. Scarlet Fire’s Deadhead experience is so immersive, you might have one of those flashes you’ve been here before.
For more info visit: scarletfirecannabis.ca
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