Canada’s restrictive packaging rules have inadvertently created some unintended side-effects such as focusing consumer decision making on high THC content and low pricing, rather than prioritizing product quality and brand loyalty. The industry is calling for more flexibility on par with legal American markets with greater emphasis on psychoactive and physical effects, cultivation methods, and cannabinoid and terpene content. With cannabis sales growing and product quality improving, it is time to leave behind generic packaging and embrace labelling similar to craft beers and other consumer products.
Health Canada is reviewing its cannabis product regulations. Now it must decide what changes to make
SevenPoint Interiors is striking the perfect balance between artistry and production in the cannabis retail space
SevenPoint Interiors, a division of Visual Elements, is the industry leader in shaping the new aesthetic for cannabis retail. Heads Lifestyle met up with Neal Claassen, head of Strategy Business Development to talk about providing fresh experiences and building brand personality and diversity in a quickly evolving industry.