Angela Arena, founder of Kind Lab
Kind Lab is on a mission to empower women to say “yes” to putting their wellness first with CBD-rich hemp-infused solutions that help them cultivate the lives they deserve and feel healthy, calm, energetic, balanced, and beautiful as they move through life.
What is the biggest obstacle you are facing right now in relation to the pandemic?
Our supply chain was really weakened—farms and facilities shut down, packaging got scarce, etc. We were running really low on inventory, which is hard for us both financially and with the knowledge that people rely on our solutions to improve their quality of life. The pandemic has given us an opportunity to invest time and money into that process so we never run out of our best sellers.
How are you adapting your business to meet the needs of your clientele?
We’ve been expanding our online experience—including contributing more to our blog and adding e-commerce features like subscription services—so we can meet our customers where they are now.
Now more than ever, people want to know how to protect their health, and we want to show people that we’re here to help.
Are you experiencing an uptick or decline in business?
An uptick with a big shift from our brick and mortar to online. Even now that we’ve reopened the store, we’re finding customers are still doing a lot of shopping online, especially repeat customers. Our store is now more of a “showroom” and an opportunity for people to get in-person support and guidance to find the right solution.
What is your takeaway from the new reality of operating during the pandemic?
I do think people will be wary of shopping in stores. And after spending much more time on the Internet and experiencing the social and political unrest, they’ll be more apt to really research what brands they want to support and look for companies with shared values.
What are you doing to keep it together both on a personal level and business level during these challenging times?
CBD. Lots of it! And sharing my journey through social media. It’s a great way to connect with people and offer them ideas on how they might be able to better manage their stress. Now more than ever, people want to know how to protect their health, and we want to show people that we’re here to help.
The New Canna-Normal is an ongoing Q&A series with the cannabis community as we evolve to greet the new normal.